Name: Competitive Strategy: Techniques for Analyzing Industries and Competitors
SKU: WW548252454228
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Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Electrifying in its simplicity like all great breakthroughs, Competitive Strategy captures the complexity of industry competition through Porters five forces. Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategiesoverall cost leadership, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative price, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porters ideas and applied them to assess industries, understand competitors and choose competitive positions. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porters rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

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