How I Built This : The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs

How I Built This
Author(s): Guy Raz

WALL STREET JOURNAL #1 Bestselling Business Book

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the worlds top entrepreneurs on how to start, launch, and build a successful venture.

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacys Pita Chips).

Award-winning interviewer and podcast creatorGuy Raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. In How I BuiltThis, he shares tips for every entrepreneurs journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Review(s):
“Featuring his probing yet welcoming narrative voice,Raz presents stories that serve as solid lessons in entrepreneurship.While the syntheses of the lessons are useful, it is the learning curvethe story-by-story building of business acumenthat imparts the most wisdom…Years of business wisdom distilled into an entertaining and useful narrative.” – Kirkus Reviews Drawing on interviews with successful businesspeople conducted for his podcast (from which this book gets its name), Raz distills lessons for aspiring founders, including tips on how to nurture an idea and win funding, and dispels some myths. –Publishers Weekly Behind every great entrepreneur is a great story, and no one is better at identifying and telling that story than GuyRaz. After spending countless hours inside the heads of the worlds best founders, hes written the mother of all entrepreneurship memoirs. Its a must-read for anyone who wants to start a business, grow a business, or be inspired by those who do.– Adam Grant,New York Timesbestselling author ofOriginalsandGive and Takeand host of the TED podcastWorkLife If you have dreams and ambition, and worries and woesand you wonder how to take all of that and build something great, this book is for you. Guy Raz is supremely himself in this guide for aspiring entrepreneurs: brilliantly perceptive, incessantly curious, infectiously energetic and above all, a master storyteller.-Angela Duckworth, author ofGrit: The Power of Passion and Perseveranceand founder and CEO of Character Lab Truly remarkable storiesabout truly remarkable people.Imagine compiling thousands of hours of Guy’s greatest hits fromHow I Built Thisinto one how-to manual for starting a business. Well this is IT.Guy Raz captures their stories on the page to incredible effect.– Jennifer Hyman, CEO and founder of Rent the Runway This book is all about inspiration told with blood, sweat, and tears. Youll come away refreshed. And ready to hit the ground running.– Mark Cuban, entrepreneur, ‘shark’ on Shark Tank, and proprietor of the Dallas Mavericks Now more than ever we need visionaries leading the entrepreneurial charge. Through stories of passion, audacity and courage, Guy weaves together a shared business-building experience thats both inspiring and real.– Lara Merriken, founder of LRABAR “Guy Raz has an extraordinary talent for not only unearthing the most powerful ideas in any story, but also translating those ideas into wisdom accessible for everyone.” Chris Anderson, head of TED A love letter to the idea of possibility. Thats exactly what this book feels like to me. It grabs you immediately, which is the beauty of Guy. His superpower is creating a conversation where people willingly illuminate both their brilliance and their private battles. This book explores all the discrete nooks and crannies of an entrepreneurs voyage through success and failure. Alli Webb, Drybar founder If only this book would have come out years ago, building my business would have been so much simpler. At least we have it now!– Simon Sinek, optimist andNew York Timesbestselling author of

ISBN:9780358216766